Social Media Influencer Marketing
Influencer marketing has taken the online world by storm in the past couple of years, and businesses of all shapes and sizes are getting in on the action.
By partnering with people who are considered influencers, businesses can gain visibility, expand their reach online, and drive more traffic to their website.
In this exciting new workshop, we’ll explain how businesses of any size can take part in a powerful influencer marketing campaign using paid or unpaid strategies. We’ll give you behind-the-scenes details about how influencer partnerships really work, and teach you how to set up a large or small partnership for your brand. You’ll learn about current influencer marketing trends, what to expect when working with influencers, and how your business can engage with consumers in a more creative and authentic way.
In this interactive session we’ll cover:
Current influencer marketing trends
How to find the right one for your business
How to negotiate influencer deals
Identifying deliverables & measuring success
Registration: 8:00 am
Breakfast: 8:30 am
Presentation: 9:00 am
Mariposa Grande Room
Arienne Parzei is a travel videographer, writer & photographer, and runs the travel blog seeyousoon.ca, with a focus on adventure activities and cultural experiences. She is also an ambassador for Tourism Toronto, working regularly on social media takeovers and video projects.
Through her website, YouTube channel, and freelance projects, Arienne has worked with a number of brands and tourism boards including Air Canada Vacations, Germany Tourism, Ontario’s Southwest, and UberEATS.
Emily Baillie is a Digital Marketing Professor & Entrepreneur with 12 years of communications and marketing experience. She is a Chartered Marketer and Hootsuite Global Ambassador.
Through her Toronto-based business Compass Content Marketing she has provided social media marketing strategy and training to clients including GlaxoSmithKline, MasterCard, Northern Ontario Travel, Backyard Living Expo, Lou Dawgs Southern BBQ and more.
She is a member of the Canadian Marketing Association and she currently teaches digital marketing courses part-time at Humber College & McMaster University.
This event is presented in partnership with Tourism Simcoe County