A Practical Guide to Google Analytics
In today’s connected digital world, informed, data-driven decisions are at the cornerstone of all communications efforts. Undoubtedly, the most popular tool to record and measure digital behavior is Google Analytics. It is estimated that Google Analytics is used in over 50% of all websites; that is an 83% hold on the analytics tools market share. As a modern professional it is paramount to be able to navigate, use, and understand this powerful web platform.
This workshop will:
Go through the fundamental concepts of digital traffic measurement and how it can be used to enable informed decisions
Demonstrate step by step on a live Google account
Identify Vanity Metrics vs Meaningful Metrics
Dive deeply into the technical aspect of this powerful tool and explore all the different functionalities
*Session will be video-taped by the presenter
Mo Dezyanian is a seasoned marketer, who has spent the past decade designing and executing successful programs for national and international brands. In 2015 he established Empathy Inc. a management and media consultancy to help brands navigate the media landscape with meaningful business intelligence.
During his career, Mo has provided insights and built campaigns for brands such as Popeyes, BMO, Mattel, Oxfam Canada, Royal Conservatory of Music, and many more.
He has appeared in notable publications such as the Globe and Mail and been a guest lecturer and speaker for McMaster.